hello world, I’m
marketing strategist with a love of economics by trade.
gamer, bookworm, and geek at heart.
I’m a creative marketing professional with a strong educational and work background in economics and entrepreneurship. a passionate strategist at heart, I’m never one to miss the forest for the trees – but I’m also always happy to get my hands dirty and execute by focusing on one tree at a time.
I am a big believer in the T-shaped skillset, and it is the way I have structured my profile as well. I have a variety of applied knowledge and experience in general business aspects, for example strategy, finance, accounting, and legal, while my professional as well as academic focus lies in marketing. and even within marketing, I focus most deeply on what I feel is the most timeless and versatile skill of them all – storytelling.
tools and channels change from year to year, but the ability to forge words into a resonating story stands the test of time. this is why I have focused on excellence in the copywriting and content marketing services I provide my clients.
I also have proven experience in product marketing in a design-oriented, iterative context. together with my partner, I've built two digital products in esports and e-commerce. I am always happy to consult new founders in building their product, so if you feel I can help you with that, don’t be afraid to reach out.
on top of all that, I am still a human who understands the importance of the balance between work and life. I don’t like to boast about business, but I can happily boast about:
it’s all about painting the big picture with market research, segmentation and brand positioning. I help SMCs define a winning strategy.
every great story (and every big red button) needs a wordsmith to bring it to life and the public - be it people or machines.
from creating a content strategy including native and influencer-produced content, to production, implementation, measurement and results.
I co-founded YugoBox, a subscription-based service that delivers a box of sweets and treats from the Balkans to subscribers' doorstep every month. we curate the contents of every box for a fun mix of old favourites and new flavours. the service is currently on hiatus as we are pivoting to a classic e-commerce business model where users will be able to order individual products.
as an external consultant, I developed a holistic online content strategy for IT legal firm Lemur Legal with a focus on blog content designed to drive traffic to the website (SEO) and original video content for social media engagement. however, I was not involved with the execution beyond offering expert advice as requested and contributing to the company blog.
I helped legal consultancy firm Fintech Factory improve their online presence primarily through content creation (blog, landing pages) and distribution (social media, newsletter). I set up a blog on their website and worked with the team to create a content plan and execute/coordinate production. I was also responsible for managing the firm's social media accounts. to facilitate lead generation, I set up a number of landing pages specific to the firm's offerings using Wix and Hubspot.
co-founder, marketing and operations
2/2018-
marketing manager
5/2017-12/2017
coworking space manager
5/2017-12/2017
startup scout
12/2015-4/2016
administrative & marketing assistant
4/2014-2/2016
founder & sole proprietor
7/2012-3/2013
mostly retail and personal finance, but also poker
2008-2013
facebook, linkedin, instagram, twitter
hubspot, active campaign, pardot, mailchimp
google analytics, custom solutions
slack, discord, facebook groups
HTML, CSS, basic JavaScript; learning more
Adobe Illustrator & Photoshop; learning to draw with Wacom
wordpress, custom solutions
Faculty of Economics, University of Ljubljana
2017-
Faculty of Economics, University of Ljubljana
2012-2016
Hiroshima University of Economics
2016
